
Hi, I'm Ian Richards.
I help senior executives, equity partners and business owners work out if the money they've built is actually working for the life they want.

I started in traditional financial services. Pensions, investments, products. Complete a fact find, assess the risk, recommend the policy.
Then I had a moment where I thought: there has to be more to this. That's when I discovered life-first financial planning and it changed everything.
The idea that you start with what a genuinely good life looks like, and then build the financial plan around that. Not the other way around.
I started Work to Live so the conversation could always begin in the right place.
Good coffee, all sport and the moment a client realises their future looks better than they thought. That's what I'm here for.
"Ian stood out because he really wanted to understand our goals in life and tailored the approach rather than just jumping straight into the standard money conversation."
Jon · Senior Executive
"Ian isn't in the business of selling financial products. He has the experience to look at your whole financial picture and work with you to identify what you need."
Ben · Business Owner
"My only regret? We should have got this advice 10 years earlier - it is really like seeing the future."
Caroline · Business Owner
"He has guided me through some challenging times but what is constant is the sound advice he offers, tailored to my specific circumstances."
Chris · Senior Executive
We're a lead sponsor for the Broomsfield Youth Project (BYP), who are a multi-award winning charity. As part of the local community, BYP aim to work in partnership with other agencies (such as police, high schools, leisure services, churches and local businesses) to signpost and support 13 to 17 year olds who want or need support with their emotional, behavioural or mental health needs.

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It's important to us that we stand for more than just profits, and use the firms success to help causes close to our hearts. As a family of dog-lovers, our nominated charity - Dogs4Rescue - was a natural choice.
